As the holiday season kicks into full swing, it’s not just about filling your calendar - it’s about making every client feel special. Creating a memorable client experience during one of the busiest times of year is the secret to not only building loyalty among existing clients, but also turning first-timers into repeat customers. This week, we’re diving into how you can elevate the client experience from the moment they book their appointment to the second they walk out the door.
Pre-Appointment Prep: Set Your Clients Up for Success
When taking on new clients, it can be a challenge with the lack of information provided before the appointment. Forms is your solution to improve your consultation and meet client expectations.
With StyleSeat Forms, ask about your client’s hair history, any concerns they have, and what they’re hoping to achieve—whether it’s a stunning new cut for a holiday party or a fresh manicure for their winter getaway. This ensures you’re fully prepared, so you can deliver an amazing service from the moment they sit in your chair.
We also recommend sharing detailed instructions for getting to your business. Add parking info, specific entry points, or any other information that will help your clients get to their appointment on-time and stress-free.
Enhance the Experience
There is so much magic to be found in the holiday season, so why not share some of that joy with your clients? Consider offering small touches that set the tone for a festive and relaxing visit:
- Offer a beverage - A glass of sparkling wine or cider can instantly elevate the mood and make your clients feel pampered. Bonus points if you have holiday themed drinks for a festive twist!
- Seasonal scents - Light a holiday scented candle or use an essential oil diffuser to help make your space cozy and inviting.
- Holiday playlist - Create a seasonal playlist with holiday classics to help make spirits bright!
- Deck the halls - Add some lights, garland, a small tree, and/or menorah to your space to celebrate the season!
After the Service: Ending on a High Note
The holiday season can be chaotic, but finishing strong can leave a lasting impression. Encourage clients to book their next appointment at checkout and consider sending a follow-up thank you message! A personalized message can go a long way in building client loyalty.
Every detail—from the way you greet them, to the service you provide, to how you wrap up their experience—adds up. Make this holiday season your best yet by showing your clients just how much you care.
We’d love to hear what small touches you’re using to elevate the client experience this season! Share your ideas in the thread below and stay tuned for more tips to thrive this holiday season. 