Say goodbye to outdated flyers and endless social media scrolling—email marketing is your new best friend! Consider reaching your clients directly through their inboxes, delivering exclusive offers, trend updates, and more. It’s a game-changer for keeping your chairs full and boosting sales. Here’s why you should embrace it:
Why Email Marketing is Essential for Your Business
Email marketing gives you a direct line to your clients, letting you share personalized updates and promotions. It’s cost-effective and offers a high return on investment compared to other methods (email marketing is included in our Premium Plan)! Consistent, thoughtful emails help build trust and loyalty, turning occasional clients into dedicated ones. Plus, targeted messages can increase engagement and drive more bookings.
How to Use It Effectively
Start by sending special offers, showcasing beauty tips, and celebrating client milestones. Keep your emails engaging with great visuals, personalized touches, and catchy subject lines to grab attention. Analyze your results to see what works best and adjust your strategy accordingly.
How To Access Email Marketing
If you are subscribed to the Premium Plan, you can access this feature now and incorporate it into your business!
Here’s how to send an email marketing campaign:
- Click Menu
- Click Email Marketing under Tools.
- Click Create Campaign to start your campaign setup.
- On the Create section, choose a Template, Email Name, and Subject Line for the email.
- Click Continue.
- On the Recipients section, choose the clients that you want to sent the email campaign to.
- Click Continue.
- On the Compose section, you’ll set up the email you want to send. You can edit the text, images, and even background color.
- Once you’re done, click Continue.
- On the Preview section, you’ll get a chance to look over the email and see what your clients will see. If you need to make any edits, you can click Compose to go back and make any changes.
- Once you’re happy with the email content, click Finish.
- You’ll see one last confirmation page, letting you review the final details before you send the campaign. Once you’ve confirmed its all correct, click Send.
For more guidance on monitoring your campaigns, check out our Help Center article!
Looking for more information on how to utilize email marketing to take your business to the next level? Click here!