Your photo gallery is more than just a collection of images—it’s a powerful tool to attract new clients and retain your loyal ones. To ensure your portfolio stands out, here are five must-have photos to showcase your talent and salon experience:
Service Photos
Your photo gallery serves as an opportunity to express yourself and your brand, so change things up! Instead of taking a photo of the subject in front of the same background, in the same pose, from the same angle add some variety to make your photo gallery more dynamic.
Try different camera angles, taking mirror selfies with clients, and close-range hair shots. Using your own creativity will help you stand out as a stylist and ensure you’re not posting the same client example time and time again.
Photos of Your Space
Help your clients know what type of experience they’re booking by including photos of your salon, your amenities, and the overall vibe of your environment. Whether you work at home or in a salon suite, sharing pictures of your setup helps clients feel at home before they even step into your salon.
Behind the Scenes
Instead of posting highly edited and posed headshots, share photos of you working in your salon! Don’t stress over the quality, it doesn’t have to be a glamor shot as long as it looks professional.
Product Photos
Sharing photos of products you use can help break up your gallery and increase product sales!
Transformation Photos
Showcase some of your best work with a before and after photo. Transformation photos help highlight your expertise and show clients they’ll walk out of the salon better than they came.
Incorporating these photos will not only make your gallery more engaging but also help you stand out and attract the right clients. Elevate your portfolio and watch your business thrive!
Which of these photo types do you already have in your gallery? [select all that apply]
- Service Photos
- Photos of Your Space
- Behind the Scenes
- Product Photos
- Transformation Photos