Now that itās officially October, spooky season is in full swing! 
Did you know on StyleSeat client bookings increase more than 21 percent during the holidays? If your marketing plan to earn more revenue isnāt ready, youāre going to miss out on those āmoney-makerā months. Donāt wait until the last minute to find ways to earn more revenue. Here are tips to take advantage of the holiday rush, attract new clients, and make even more money this Halloween season.
Create a Costume Catalog
Create a catalog of all the Halloween looks you offer and display it in your salon space, StyleSeat profile, or social media. If you specialize in special effects makeup or youāre a wig artist, this is your time to shine. If not, get creative. What do you currently offer that you can put a Halloween spin on?
Use Social Media and Email Promotion
Promote your Halloween services on social media and in an email marketing campaign. Be sure to include photos to inspire clients to book appointments for their Halloween looks. Post a photo of your Halloween look to Instagram, use hashtags that describe your looks, and tag the StyleSeat Instagram account and other accounts that might repost your work. Use trends to your advantage ā you never know what could go viral!
Create Halloween Specials
Limited-time specials are more enticing to clients. Get creative and offer Halloween-inspired specials to bring more clients in, here are some ideas:
- Add some Halloween themed services or packages to encourage your clients to try new things.
- People love pumpkin! Consider offering add-on services like a pumpkin spice scented foot scrub or facial.
- Use fun Halloween themed names for services like āMonster Manicureā or āRIP Split Endsā
Be A Halloween Destination
Decorate your space, stock up on candy, and attach a special offer card to each Halloween treat. Or, take it to the next level and offer branded goodies like pocket mirrors or combs. If your salon is family-friendly, this is an especially great time to advertise. If your business is located in a good trick-or-treat spot, itās time to turn on the hustle.
We hope these tips help you achieve scary good results! For more information, check out this blog post.
Happy Halloween! 