Hey there, StyleSeat Community! Today, let’s talk about something that can really make a difference in how your business is perceived — responding to client reviews. Whether the sentiment is positive or negative, taking the time to engage with reviews shows clients that you care and are listening.
Responding to Positive Reviews 
1. Be Personal - When a client leaves a glowing review, make sure to take a moment and personalize your response. Use their name, mention something specific about them or their appointment, and let them know you appreciate them and their kind words! This shows the client that their experience was important to you and you see them as someone you love to help (not just a paycheck). A personal touch can make all the difference in helping your clients feel appreciated and keep them coming back. 
2. Share Your Knowledge - Replying to positive reviews presents a great opportunity to build trust and establish your credibility as a stylist. In your response, feel free to give recommendations about other services or advice on how clients can care for their look outside of the salon. This reinforces that you are an expert and you care about your client’s needs.
Responding to Negative Reviews 
1. Be Personal - Just like positive reviews, you should always use your client’s first name and thank them for their feedback. Even if you know the client is wrong, this response is not just for their eyes — it’s for all potential clients too. Let them know that you take feedback seriously and each experience is important to you.
2. Stay Professional (Even If It’s Tough) - As hard as it might be, great business owners take the high road and apologize. Even if you’re not sorry about the way you run your business, you can still be empathetic towards someone who didn’t enjoy their experience.
3. Keep It On Brand - Remember, your response is for everyone to see. Even if the bad review is uncalled for, it’s still a public response — don’t make excuses, always apologize and offer to make it right. You can also offer to chat offline to go over details and resolve the issue privately! This keeps things professional and helps protect your reputation while showing you’re committed to your clients’ satisfaction.
Responding to reviews (good or bad) isn’t just about handling feedback — it’s a chance to build trust and show clients your true personality. Take the time to do it right, and you’ll create a loyal following of happy clients. 
For more tips, check out this blog post!
How do you go about responding to reviews? Share your tips or stories below — let’s help each other out! 
