All good things must come to an end and today we are sharing the final installment of our ‘Tis the Season to Thrive series!
The holiday season is the perfect time to showcase your skills and attract new clients! One of the best ways to do this is by sharing your most festive, holiday-inspired looks on social media. With the right posts, you can help keep your calendar full this season and into the new year!
Here’s how you can use Instagram (and other social media sites) to your advantage this winter:
Share content that shines
Your social media accounts are a powerful marketing tool, especially during the holiday season. Post your best holiday-themed styles—whether it’s a stunning new haircut, glittering nails, or a festive makeup look. Your clients are already browsing social media looking for their next style inspiration, so make sure your content is there to catch their eye!
Pro Tip: Don’t forget to include a clear call to action in each post!
Create an “Instagrammable” Space
Give your clients the chance to create their own content while they’re with you! Set up a holiday-themed selfie station in your salon or studio with seasonal decor, twinkling lights, and a cute backdrop. Encourage your clients to snap a picture before they leave and tag you on Instagram. When they share their holiday look with their followers, it’s free promotion for you—and it’s a fun way to build buzz for your business!
Pro Tip: Make sure your Instagram and other social media handles are easily visible!
After the Post
Engage and Encourage Once your clients start tagging you in their festive posts, don’t forget to engage! Like, comment, and share their photos to keep the holiday cheer going. It helps create a sense of community and shows that you appreciate your clients’ support.
Pro Tip: In addition to sharing posts to your story, consider creating a carousel or reel of all the holiday looks you’re tagged in so they have a permanent place on your profile!
The holidays are a great time to showcase your creativity, fill your calendar, and inspire your clients. Whether it’s through festive posts, fun selfie stations, or easy booking links, you have the power to make this season your busiest yet!
Have any holiday themed posts you love? Share them in the thread below to help inspire others in our community!
We hope you’ve enjoyed our ‘Tis the Season to Thrive series and have found the tips useful for your business this holiday season! 