Are you looking for an effective way to attract new clients and strengthen relationships with your existing customers? Consider hosting an open house!
An open house allows potential clients to get a firsthand look at your beautiful space, meet your talented team, and experience a taste of the amazing services you offer. When you invite people to come check out your salon for free, they can see your space, meet your team, and learn about your services. It’s a low-key way to show them what sets you apart. Hosting an open house is also a great way to connect with your community!
Our Tips for Planning an Open House
Select a Time
Choose a date and time that works well for both your staff and your clients. Avoid major holidays or events that might compete for people’s attention. It’s important to consider your target audience when choosing a time too. If you’re looking to cater to busy professionals, for example, a weekday evening or weekend might work best.
Make Your Space Shine
Before your open house, give your salon a deep clean and make sure everything looks its best. Add some fresh flowers or decorations to make your space feel inviting. Set up stations where guests can try out mini services like quick massages or makeup touch-ups. We also recommend adding signage, balloons, or other attention-grabbing decor to let people know an event is happening.
Offer Tasty Treats
Having light refreshments on hand for guests to enjoy as they mingle is a must! Keep your menu simple and easy to eat while standing up and chatting.
Keep Guests Engaged
Plan activites and entertainment to ensure your open house is a success. Mini tutorials or demos of popular services, games like a scavenger hunt, or hosting a giveaway are great ways to make sure guests are interacting with your team, your space, and enjoying themselves.
Capture Contact Info
While the main goal of your open house is to create a fun experience for your guests, don’t forget to think about how you’ll stay in touch with them after the event. Set up a sign-in sheet or iPad where guests can leave their name and email address.
Unsure how to take your salon experience to the next level? Check out @JessicaSclamberg (co-founder of the SF Color Collective) on Instagram for inspiration!
For more tips, tricks, and recommendations check out our blog post!
Have you hosted an Open House for your business before?
- Yes, it was awesome!
- Not yet, but now I’m thinking about it!
- Maybe one day.
- This isn’t for me.