As we approach the back-to-school season, we’ve observed notable trends in bookings for August based on our historical data.
Here’s a snapshot of what’s trending and what you can expect:
High Demand for the following Kids’ Services:
- Kids Braids
- Kids Cut
- Kids Style
Rising Popularity in these Adult Services:
- Haircut
- Fade
- Blowout
- Perm
- Soft Locs
To navigate the increased demand this August, here are some practical steps you can take to ensure a smooth and successful month:
- Optimize Scheduling: Given the rise in bookings, consider implementing extended hours to manage the increased demand, especially in the weeks leading up to the start of the school year in your area.
- Promos and Packages: Leverage August’s trends to your advantage by offering targeted promotions or packages. For instance, bundle kids’ services at a discounted rate or offer a loyalty program to encourage repeat bookings.
- Offer Flexible Payment Options: If you haven’t already, consider utilizing Klarna to accommodate clients who may benefit from their appointment total being broken down into payments.
We hope you found this installment of our Community Forum exclusive series to be helpful! Have specific insights or information you’d like us to share? Let us know in the thread!
Here’s to a prosperous August